What are the best keyword research tools?

What are the Best keyword research tools?

If you're creating a digital marketing campaign, one of the most important steps you'll take is keyword research. This process involves diving into how users search for content in your niche, providing insights you'll use to craft content and understand how to target them. To do this, you need the right tools.

Fortunately, there are plenty of free and premium solutions available to help you on your journey. Below we've rounded up some of the best keyword research tools around – each offering its own distinct advantages.

Google Keyword Planner

One of the most commonly utilized tools for keyword research is Google Keyword Planner. A component of Google Ads, this platform enables users to find the top-ranking words and phrases by searching for a subject or using specific terms. The tool also provides related keywords as well as potential search volume totals – which provides insights on how competitive a term can be during optimization efforts.

SEMrush

Another popular option is SEMrush. This comprehensive platform specializes in organic and paid research with relevant coverage on both local and global scale. Through it, users can access detailed analysis reports that cover topics such as competition analysis and positioning tracking – enabling marketers to keep tabs on how their efforts stack up with competitors.

SEMrush also offers an extensive range of features including PPC keyword lists, Alexa data enrichment services, and more – making it one of the most well-rounded offerings available today.

KWFinder

KWFinder is another popular choice that enables users to dig deep into historical data related to keywords and key phrases – providing vital long-term insights into which words resonate with target audiences over time. This tool focuses mainly on content optimization campaigns by providing information about keyword difficulty levels and competitor analysis data – both invaluable assets for anyone interested in dominating their space online.

AnswerThePublic

For those looking for even more specialized insights related to questions people ask about particular topics or products, AnswerThePublic should be your go-to resource. This visual keyword research tool helps unearth ideas from an entirely different angle by showing actual queries people type in search engines every day – a great way to find potential questions about your product that would make perfect title tags for blog posts or other types of content answering those questions directly!

Ahrefs Keyword Explorer Tool

Last but not least is Ahrefs's user-friendly Keyword Explorer Tool which takes a unique approach to reporting by presenting users with insightful graphics instead of scrolling lists or pie charts whenever they want insight into their targeted terms' performance history over time or via region or medium (mobile vs desktop). In addition to visuals, Ahrefs also allows access to competitive gap analysis info as well as suggested keywords lists based on similarity scores with terms already in play within your niche - making it ideal for any marketer serious about growing organic traffic quickly!